Case study
Unified Identity for Wrights
The Challenge
With an 87-year heritage and a production output of over 5 million items per week, Wrights is a titan of the food manufacturing industry.
However, as the family-owned business expanded its reach across 26 countries—spanning retail outlets, fresh wholesale, and global frozen food operations—their visual communication required a transformation. The challenge was to consolidate nearly a century of tradition into a modern, cohesive brand identity that could scale across diverse international markets without losing the “local” warmth that defined their success.
The Solution
Brand guidelines
Signage and
exhibition stand
Website and app
Packaging
The Result
The partnership delivered a powerful, unified brand ID system that enabled Wrights to market itself with total consistency across the UK and Europe.
By modernising their visual language, GSD® evolved the perception of Wrights from a respected regional name into a sophisticated global player. The result is a brand that remains deeply rooted in its family heritage while being perfectly positioned to meet the high-volume demands of the modern international food sector.
"Our Brand Identity is working really well for us, right across the business. We’re delighted to be working with designers that really do ‘get’ Wrights when packaging our products. "
Martin Watson
Managing Director | Wrights
Contact
hello@gsd.net
Phone
+44 (0) 1625 839566
Address
The Colony HQ
Altrincham Road
Wilmslow, Cheshire
SK9 4LY
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