Case study
A Bespoke Online Identity for Typhoo
The Challenge
As one of the UK’s most storied tea brands with a heritage dating back to 1903, Typhoo faced the challenge of transitioning its traditional market dominance into the burgeoning digital landscape of the early 2000s.
GSD® was commissioned to design, develop, and host one of the brand’s first bespoke digital platforms. The objective was to modernize Typhoo’s presence and create a centralized hub that could showcase its expanding product range to a global audience, long before social media became a standard marketing tool.
The Solution
Bespoke CMS Development: Engineered a custom, user-friendly Content Management System, allowing the Typhoo team to manage their digital inventory and global promotions with ease.
Brand Evolution: Worked within existing brand guidelines to translate Typhoo’s iconic heritage into a "fresh and exciting" web environment.
Digital Product Launchpad: Developed a scalable architecture to introduce a wide range of new products and tea blends to the online market.
Multimedia Integration: Integrated advanced features for the era, enabling the hosting of TV advertisements and promotional campaigns directly on the site for instant consumer access.
The Result
The platform marked a significant digital milestone for Typhoo, providing a high-impact space for brand storytelling and multimedia promotions during the early years of the web.
By centralising TV campaigns and new product launches online, the site successfully modernised the customer experience and elevated the company’s internal digital culture. This pioneering move into bespoke web development ensured Typhoo remained a forward-thinking leader in the competitive FMCG sector, bridging the gap between traditional retail and the digital future.
"Graham Shapiro Design provided an excellent, professional service for the design and management of our new website. What’s more they continue to respond promptly to all enquiries and update requests – all within budget!"
Sarah Feely
Assistant Brand Manager | Typhoo Tea
Contact
hello@gsd.net
Phone
+44 (0) 1625 839566
Address
The Colony HQ
Altrincham Road
Wilmslow, Cheshire
SK9 4LY
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