Case study
A Multilingual Product Architecture for Samsung Heavy Industries
The Challenge
As a global leader and top-tier brand, Samsung Heavy Industries required a sophisticated communication strategy to support its dominance in the European construction and heavy equipment markets.
The challenge was to consolidate highly technical specifications for a diverse range of machinery—from tracked excavators to telescopic handlers—into a unified, premium brochure suite. These materials needed to serve as both high-level sales tools and accessible technical guides for a multilingual, international audience.
The Solution
Comprehensive Suite Development: Designed and produced a definitive collection of product brochures covering seven distinct machinery categories, including backhoe loaders, utility vehicles, and forklifts.
Multilingual Localisation: Engineered the production of each brochure in 12 different languages, ensuring technical accuracy and brand consistency across all European territories.
Information Hierarchy: Structured complex performance data and specification details into an intuitive, "quick-guide" format that served both sales teams and on-site technicians.
High-Impact Technical Design: Focused on clarity and visual precision to communicate machine capabilities effectively to a specialized industrial audience.
The Result
The brochure suite became a cornerstone of Samsung’s European marketing for several years, most notably at Bauma, the world’s premier construction trade fair.
By providing a versatile resource that functioned as both an effective sales tool and a reliable technical reference, GSD® helped Samsung’s global marketing teams drive engagement and secure equipment orders across multiple markets.
"We needed to disseminate a high level of technical information in a way that would be easily understood by buyers throughout Europe. These innovative and very effective designs achieved this and more."
Peter F Smith
Marketing Manager | Samsung
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Altrincham Road
Wilmslow, Cheshire
SK9 4LY
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