Case study
Bringing Porsche’s used car search to Facebook
The Challenge
Porsche GB needed a Facebook application that connected a live feed of its used vehicle stock to an audience already primed to engage.
Social media offered Porsche GB a new kind of showroom, one built into a space customers were already spending their time. The challenge was translating a live, constantly changing inventory of used vehicles into an experience that felt as effortless as browsing a feed, while still carrying the quality and simplicity associated with the Porsche brand.
GSD® designed within Porsche’s brand guidelines, keeping the clean, considered feel of the marque at the centre of the experience, while giving customers an intuitive way to search, filter and move from browsing to enquiry.
The Solution
Search by keyword, colour or price
A live inventory, always up to date
A clean interface true to Porsche’s brand
A seamless path from browse to enquiry
The Result
The application was warmly received by Porsche GB and head office alike, and the numbers backed up the reception.
The finished application was praised by both Porsche GB and head office, for its attention to detail in following the brand’s guidelines and for the slick, efficient way it handled a live inventory.
That quality showed in the results: visitor statistics recorded a 20% conversion rate from views through to enquiries on vehicles, proof that a well-designed, brand-true experience could turn casual browsing on Facebook into genuine commercial interest.
20%
Conversion rate
50%
Traffic increase to search platform
100%
Mobile ready
"Thanks to GSD® for their efforts with this app. Great product and follows brand guidelines as we requested."
Porsche GB
Marketing | Porsche
Contact
hello@gsd.net
Phone
+44 (0) 1625 839566
Address
The Colony HQ
Altrincham Road
Wilmslow, Cheshire
SK9 4LY
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