Case study
A distinctive brand and launch for Markden Homes
The Challenge
GSD® were invited by Markden Homes to shape their brand and marketing, from the company identity through to the launch of Thistleberry Gardens.
Markden Homes is a family-run housebuilder in South Cheshire with 17 years’ experience building bespoke homes across Staffordshire, Cheshire, Shropshire and Herefordshire. The challenge was to give the business a premium, consistent presence across every touchpoint. That presence also had to bring their flagship development, Thistleberry Gardens, to life for buyers. Thistleberry Gardens is a collection of 43 three- and four-bedroom homes in Newcastle-under-Lyme. The marketing needed to show off the quality of the homes and the market-town lifestyle, and turn interest into viewings and reservations.
The Solution
Premium development brand for Thistleberry Gardens
Design brochures, floorplans and marketing suite print
Bespoke website with live plot availability
Plan social strategy and create engaging content
The Result
Thistleberry Gardens passed 50% sold, supported by a joined-up brand, website and marketing campaign.
The new website makes it easy for buyers to explore each house type, see the specification, check which plots are available and register their interest. A consistent brand runs across print, digital and social channels, so buyers see the same identity wherever they meet Markden. Regular social content and seasonal open-weekend campaigns have kept the marketing suite busy and built steady demand. Together they have strengthened Markden Homes’ reputation as a builder of high-quality, energy-efficient homes.
50%
Thistleberry Gardens homes sold
100 k
social media reach
65%
Increase in website enquiries
"We first worked with GSD® back in our Greenleaf Homes days, so coming back to them was an easy decision. Great ideas, real attention to detail and a team that understands property. It’s been great working together again on Thistleberry Gardens."
Will Ellis
Director | Markden Homes
Contact
hello@gsd.net
Phone
+44 (0) 1625 839566
Address
The Colony HQ
Altrincham Road
Wilmslow, Cheshire
SK9 4LY
Let’s turn ideas into impact
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