Case study
Driving Digital Forecourts for Fiat Chrysler Automobiles
The Challenge
As one of the world’s most celebrated automotive manufacturers, Fiat Chrysler Automobiles (FCA) required a digital infrastructure that could support four distinct, iconic identities - Fiat, Abarth, Alfa Romeo, and Jeep.
The challenge was to create a centralized yet brand-specific ecosystem that allowed customers to navigate the vast inventory of FCA’s retailer network while maintaining the unique prestige and “Found Approved” quality standards of each individual badge.
The Solution
Multi-Brand Architecture: Designed, developed, and hosted four bespoke web platforms, ensuring each brand retained its distinctive aesthetic and heritage.
Advanced API Integration: Powered the platforms with Auto Trader’s latest search interface, providing users with a high-performance portal to scan the entire national stock base.
Approved Used Integration: Seamlessly integrated and promoted the "Found Approved" used car program across all brands, reinforcing customer trust and vehicle quality.
Optimised Search Experience: Developed a streamlined user journey that allows potential buyers to filter, locate, and inquire about specific vehicles with pinpoint accuracy.
The Result
The partnership has delivered significant commercial growth and a refined online presence for FCA worldwide, creating a bridge between the global manufacturer and local franchised retailers.
By providing a premium, cohesive brand experience across all four marques, the platforms have successfully increased lead generation and driven a higher volume of engaged used car buyers to franchised retailers. This digital evolution has not only improved the customer journey but has also solidified FCA’s competitive edge in the global automotive marketplace.
"Graham and the team at GSD® have recently launched completely refreshed and updated versions of our UVL websites, worldwide, enabling our franchised retailers to deliver a complete brand experience and drive engaged used car buyers to their digital forecourts. These were delivered within budget and the experience, knowledge and support delivered by the team during the development and launch phase was second to none."
Ian Thomas
Fiat Chrysler Automobiles UK | Fiat Chrysler Automobiles
Contact
hello@gsd.net
Phone
+44 (0) 1625 839566
Address
The Colony HQ
Altrincham Road
Wilmslow, Cheshire
SK9 4LY
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