Case study
A Tactile Retail Campaign for iPhone 12
The Challenge
To launch the iPhone 12 within Apple UK showrooms, the campaign required more than a standard promotional flyer.
The challenge was to create a direct marketing mailer that mirrored Apple’s own commitment to premium design and intuitive interaction, capturing the attention of customers in a high-traffic retail environment.
The Solution
Tactile Engineering: Utilized the patented Interloopmailer® invention to provide a physical experience that encourages constant interaction.
Message Layering: Leveraged the unique folding mechanism to communicate key iPhone 12 product features and specifications in a sequence that mimics the user journey.
Brand Alignment: Applied a clean, high-end aesthetic to ensure the marketing collateral felt like a natural extension of the iPhone’s iconic design language.
Interactive Storytelling: Transformed a traditional print piece into a sensory experience, increasing the "dwell time" a customer spends with the product messaging.
Take a closer look
The Result
The campaign generated exceptional engagement levels and received significant praise for its creative execution.
By providing a “memorable and addictive” physical interface, the mailer successfully cut through the noise of the showroom, strengthening brand recall and creating a lasting impression on Apple customers.
"The interloopmailer® is an interesting piece. Key messages could be nicely revealed through it. We’re definitely keeping it on file for projects in the future it might be perfect for."
Harper
Apple Design Team | Apple
Contact
hello@gsd.net
Phone
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Address
The Colony HQ
Altrincham Road
Wilmslow, Cheshire
SK9 4LY
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