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Wrights

Food production and retailing

GSD® was invited to work on a broad range of projects for Wrights – a leading manufacturer of baked goods, confectionery and ready meals with 87 years of heritage. This family-owned company also has 11 retail outlets, a fresh wholesale delivery service and a frozen food operation delivering both ready-baked and un-baked products. Wrights produces more than over 5 million items a week and exports to over 26 countries.

The GSD® team devised:

  • A consistent brand identity that makes bold use of Wrights corporate orange for roll out across multiple platforms including direct mail, advertising, promotion, packaging, exhibition stands, football boards and banners.
  • A strong tone of voice to convey Wrights unique brand personality through warm, engaging, but highly message-focused copy.
  • A unified brand ID system that enables Wrights to market the company effectively and consistently.
  • Evolved perception of Wrights not just as a long-established regional name, but one that’s also well in tune with the demands of modern business.
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“Our corporate ID is working really well for us, right across the business. We’re delighted to be working with designers that really do ‘get’ the Wrights brand”

Martin Watson - Managing Director

The Lewis Partnership

Branding

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Mike Yates

Branding, Website & Social Media

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