Food production and retailing

GSD® was invited to work on a broad range of projects for Wrights – a leading manufacturer of baked goods, confectionery and ready meals with 87 years of heritage. This family-owned company also has 11 retail outlets, a fresh wholesale delivery service and a frozen food operation delivering both ready-baked and un-baked products. Wrights produces more than over 5 million items a week and exports to over 26 countries.

The GSD® team devised:

  • A consistent brand identity that makes bold use of Wrights corporate orange for roll out across multiple platforms including direct mail, advertising, promotion, packaging, exhibition stands, football boards and banners.
  • A strong tone of voice to convey Wrights unique brand personality through warm, engaging, but highly message-focused copy.
  • A unified brand ID system that enables Wrights to market the company effectively and consistently.
  • Evolved perception of Wrights not just as a long-established regional name, but one that’s also well in tune with the demands of modern business.

“Our corporate ID is working really well for us, right across the business. We’re delighted to be working with designers that really do ‘get’ the Wrights brand”

Martin Watson - Managing Director

René Meulensteen

Sports Branding & Identity

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Mike Yates

Branding, Website & Social Media

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