Food production and retailing

Wrights is a leading manufacturer of baked goods, confectionery and ready meals, with 87 years of heritage. This family-owned company also has 11 retail outlets, a fresh wholesale delivery service and a frozen food operation delivering both ready-baked and un-baked products. The challenge was to promote Wrights amongst football fans – particularly those at grounds that sell Wrights pies such as Stoke City’s Britannia Stadium.

GSD® designers came up with a quick-to-download app featuring all the latest football news and a great game too. Not only does the app deliver great half-time updates and entertainment, it also promotes the Wrights pies on sale.

With automatic updates displaying all Barclays Premiership scores, plus ‘Penalty Pies’, a fun twist on the penalty kick scenario featuring Wrights own goalkeeper, the app is ideal for the football fan on the go and at the ground. As a result, brand awareness and pie sales have been significantly raised.

“We were delighted to work with GSD designers to bring our app ambitions to life. They’ve been instrumental in creating an app that’s as fun as it’s effective in reaching our target soccer fan audience.”

Martin Watson - Managing Director

The Duke of Edinburgh’s International Award

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