Wolves FC required a bespoke web application to promote the launch of their season home kit. The concept of which was a 'pass the parcel' competition/game that users could register to play via traditional form entry or via their social media profiles play the game and then share the results via social media or email.
Working within the Wolves FC brand guidelines GSD® produced a simple yet effective responsive design which allowed a user to register quickly without friction and play the game in a matter of clicks. The game itself involved the clicking of an animated parcel which produced a win or lose result based on a pre-determined algorithm. A lose result displayed a previous shirt from a title winning season with the opportunity to share and play again and a winning result produced email notifications for the relevant parties.
The inclusion of sharing at all suitable stages enhanced the viral capacity of the project with all data from players, sharers, winners and losers collated into the GSD® CRM plugin and was available for export upon final launch of the kit. The end result was a hugely successful project resulting in over 35,000 unique plays and over 5,000 registrations.
"We have had over 6,000 plays in the first 24 hours so very pleased!"