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Trusted Dealers

Automotive

On the back of our success with Rybrook Holdings Ltd. Auto Trader asked GSD® to become a development partner for a new venture with NFDA backed Trusted Dealers. The new project would extend our experience across further API's with focus on location based dealer and vehicle searching whilst also requiring bespoke event tracking across a variety of conversion areas. The website would also need to tick all the usual boxes of being mobile responsive, integrated with social media and prove a positive return on investment.

The solution? A fully responsive, WordPress powered website that integrates with Auto Trader at three levels:

  • Location based responsive vehicle searches
  • Location based dealer searches
  • Enquiry generation with intelligent recipient nomination

The website joined our ever growing number of clients in the Rackspace Cloud, benefiting from huge power resources, disaster contingency and with continual room to grow.

The site launched in late 2015. Its fresh design and API integration points created a website beautifully simple for administrators to manage whilst providing a brilliant user experience. 12 months on and a phase 2 for the project has been rolled out that includes price and stock email alerts for users, newsletter integration and additional admin reporting. Further enhancements are in the pipeline to capitalise on Auto Traders ever growing advancements in used car e-commerce.

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The team at GSD® helped transform our customer experience, delivering a fast, responsive website which perfectly meets our business needs and has helped us deliver impressive results for our customers. We particularly value the innovation, expertise and domain knowledge they have brought to the table.

Paul Carpenter - Web and Operations Manager

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