Based in Staffordshire, UK, the Lewis Partnership is a leading hospitality company operating award-winning luxury hotels and bars. GSD® was asked to create a new master brand to incorporate partner companies including The Moathouse, The Swan Hotel, The Greengate Deli, The Bear Grill and The Dog and Doublet.
GSD® came up with a fresh, inspiring black and white logo to create a strong, cutting-edge brand identity. Using foil inks and high gloss finishes, the ID was then rolled out across all stationery and promotional materials.
The Lewis Partnership rebrand is grabbing the attention of a new generation of customers - raising the LP profile and growing the business on the premise that quality never goes out of fashion.
“We’re delighted with the way that Graham and his team took on board the complex nature of our business and then devised a way to bring the branding together without losing individual character. The new LP brand oozes sophistication and 21st century styling with a timeless design. It’ll work as an umbrella brand for as long as we keep expanding.”