Dairy Farmers of Britain was the UK’s leading dairy farmers’ co-operative, marketing almost 1.4 billion litres of milk per year produced by more than 2,000 member farms.
GSD® were briefed to create all of their packaging, direct mail, advertising and brochure literature for Dairy Farmers of Britain partner companies including Tesco, The co-operative and Cadog.
Developing innovative visual communication, GSD® devised a suite of powerful branding that was rolled out over a range of product packaging. The approach took a fresh look at the milk market to create brand differentiation in what is a tough and competitive marketplace for this everyday essential. This branding was applied to the full range of products, made consistent, clean and fresh.
GSD®’s approach saw an impressive increase in milk sales through DFB’s diverse partner channels. Tesco’s milk sales increased an average of 5% each year.
“Marketing a generic product such as milk is not without its challenges. GSD® stepped up the plate with bags of creativity from the moment we engaged them.”