Samsung Heavy Industries is a world-leading name in shipbuilding, offshore plant, engineering and construction, wind power, and digital systems.

In 2007 GSD® was therefore delighted to win a pitch to design and produce all of its European construction equipment brochures for worldwide markets.

GSD®’s proposal featured 7 visually appealing brochures - each versioned in 12 different languages.

The brochures were designed to communicate specification details and performance information for construction machinery including backhoe loaders, utility vehicles, wheeled loaders, telescopic handlers, terrain forklifts, tracked excavators and wheeled excavators.

Visitors to the Bauma International Trade Fair for Construction Machinery – venue for the literature’s launch – provided excellent feedback on its smart looks and useful content.

“We needed to disseminate a high level of technical information in a way that would be easily understood by buyers throughout Europe. These innovative and very effective designs achieved this and more.”

Peter F Smith - Marketing Manager


Branding, advertising and promotional material

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Advertising and Promotional Material, Cross media campaign

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