A new Rybrook dealership was launching in Bristol and required promoting to initiate the sales and marketing of their new and used vehicles.

The dealership’s third issue of their Inspire magazine was used to communicate its launch both within Rybrook and to its customers.
The Inspire magazine was handed out at the launch event with copies distributed to Rybrook’s client database alongside the Princess Yacht publication.

Inspire magazine included: -

  • Launch event news
  • Partner advertising
  • Featured promotional material

The Rybrook brand and identity required meticulous handling to remain cohesive on a national and global level.

GSD® designed a striking editorial publication using inspirational imagery to promote its new and used cars and included featured sections which communicated the launch event and the new range of brands on offer.

The dealership sales team recorded notable return on investment following the launch of the new dealership in tandem with the advertising and promotions in the Inspire magazine and enquiries increased 2-fold for the Rybrook dealership nationally.

"GSD® brought a fresh approach to communicating the quality of our new and used cars, generating interest with different audience groups using a coherent Rybrook identity. All elements of the Inspire magazine were executed professionally."

Sophie Heptonstall - Group Marketing Manager