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Philips

Consumer lifestyle

Phillips were launching a new internet micro hi-fi system. GSD® were approached to create an interloopmailer®.

After a lengthy search by Philips to find the ideal marketing tool, GSD® was approached by its marketing department to create a unique mailer to launch the product globally.

GSD®’s visually stunning interloopmailer® attracted instant attention – an ideal launch partner that oozed intrigue and was guaranteed to create a positive reaction. The mailer’s interactive graphics worked so well that the target audience was compelled to read and find out more. The simplicity of the design - adapted to work in several languages at client request - nevertheless avoided information overkill.

Not only did the mailer’s unusual design prove key in keeping the end users’ attention, it also reflected the high quality of the product. Such a great response translated into sales up by 25%.

The Streamium wireless hifi system won Product of the Year 2008-9.

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“The Streamium interloopmailer® created just the excitement we needed for our mailshot - the feedback we received has been superb. Thanks GSD®!”

Fabienne Gendre - Philips Project Manager

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