Parkwood Leisure

Leisure and Tourism

Originally formed in 1995, Parkwood Leisure is now recognised as one of the leading leisure management companies in the UK. Currently operating 84 leisure facilities on behalf of 27 clients, the company has a turnover in excess of £70 million. Facilities Parkwood Leisure manage include leisure centres, theatres, restaurants, fitness brands and tourist destinations such as the Winter Gardens at Weston-super-Mare. The challenge was to manage a large catalogue of brands across over 80 points of contact, developing new brands and creating exciting and engaging campaigns to encourage visitors to the venues and increase membership subscriptions.

Careful brand management, bold imagery and strong creative, to create consistent successful campaigns and marketing materials to drive a variety of visitors to the sites and encourage full use of the facilities offered.

A full range of media was being utilised from printed literature, 24ft square outdoor vinyl banners, website development and digital advertising including the development of iPhone applications.

Successful campaigns with impact, aimed at a range of different target markets, ultimately resulting in increased visitor numbers across all brands. Encourage brand loyalty, membership subscriptions and regular use of the facilities.

A wide range of strong brands all sitting beneath the umbrella brand of Parkwood Leisure that are instantly recognisable, flexible and trusted by the audience.

“Parkwood Leisure wanted a design agency that could create new innovative solutions. GSD® are successfully delivering exciting visual communication across all platforms.”

Graeme MacLennan - Group Marketing Manager

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