Mike Yates


Mike Yates came to GSD® for help promoting his unique football autobiography. Mike Yates tells his own compelling real life story of what it is like to be one of the many thousands of young players who pass through the academy system, get very close to the  first team and believe that they are about to make it, only to suddenly  find themselves rejected. The plan was to create a Website and Social Media campaign, showcasing not only the promotion of his new book but a Mike Yates brand, giving you an insight into the man behind the story!

GSD® first created a design consisting of bold typography and colours which tied in with the famous Liverpool Football Club red. The website included key elements that reflected the design of the book sleeve, creating the perfect online shop window for promoting the title. The website also included a profile and gallery page where you could learn more about Mike and his career with Liverpool Football Club. Key links to Amazon and Waterstone’s provide the opportunity to purchase the book directly from the website.

Leading upto and after a successful book launch the website has helped stir up interest. The website continues to act as a valuable online outlet to promote and sell the book.

“GSD® have an exceptional ability to transform vision into on target creative. Graham and his team hit the back of the net with the ideas that they put forward for my consideration. I whole heartedly recommend GSD®, their experience and knowledge of web design and marketing place them top of the league”

Mike Yates - International Academy football development and operations - Liverpool Football Club

The Lewis Partnership


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René Meulensteen

Sports Branding & Identity

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