Liverpool FC

Sports, Education and Entertainment

In 2013 Liverpool FC teamed up with London School of Business & Finance to form E.L.I.T.E.S (Education and Learning Initiative Training Entrepreneurs in Sport), and The Language Gallery Juniors, an institution delivering training and education which uses the synergies between sport and business. They contacted GSD as they wanted branding with impact to attract aspiring business leaders and football fans alike to attend this unique course.

Bold graphics showing clear links with LFC, with aspirational images of team work and iconic leadership. The branding and identity was applied cross media, including printed advertising materials, a website and web banners.

A bold branding and advertising campaign for a collaboration between one of the most iconic footballing brands and one of the most respected educational establishments in Britain. It’s now being used to attract business leaders the world over to take part in the course and improve their business leadership skills to a world class level.

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“Graham has been pro-actively supportive of the new LFC E.L.I.T.E.S initiative and his team of expert designers have produced a series of creative and high quality promotional literature for us. Nothing is ever too much for Graham and his enthusiasm for his work is infectious. The quality of GSD’s work is second to none and I take pleasure in highly recommending both Graham and GSD.”

Jon Wells - Communications Manager at LFC E.L.I.T.E.S

Barnsley NHS Foundation Trust

Branding and Identity, Cross media campaign

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