Knowsley Community College required a suite of printed brochures to communicate the school leavers and adult courses that are held at the college. The marketing team wanted it to be Image and icon focused throughout, and to include case studies of Alumni and quotes. It was important for GSD® to closely follow the College’s brand guidelines, Following last years prospectus design, there was a requirement to move away from the corporate pink, and use more of the primary corporate Aubergine.
A family of publications which included a Knowsley Community College 16-18 year old prospectus and an Adult Courses prospectus. These both include the use of real students and locations within the college to showcase real life and real people at the colleges. Infographics were used to clearly communicate key USPs about the college. PDFs and online versions of the prospectuses were produced.