DealerPX is the trade auction site of Rybrook Group, primarily used to sell vehicles received in part exchange. GSD® was assigned to create a stable and efficient platform that facilitates the auctions whilst including features which enhance the user’s experience.
One of DealerPX’s unique selling points (USP’s) is the 30-second extensions which occur at the end of an auction, which is proven to increase the end price of the majority of sales which enter. Videos are also key; they provide in-depth information to the buyers alongside confidence in buying online, whilst also reducing the administration of the auctions themselves.
The final solution also features:
We approached GSD® after being let down by another agency, the challenge was to build an online auction. GSD®demonstrated an immediate understanding of our requirements. We are now ready to implement further innovative features to our site and are confident that we have the right partner in GSD®.