Barnsley NHS Foundation Trust


Barnsley Hospital was one of the first hospitals in the country to become a Foundation Trust. The Hospital was built in the 1970s and covers a site of 8.2 hectares. It has c466 beds.

The Trust had used the NHS logo as its primary branding.  There were no other elements to the brand and as a result, communications, patient information and marketing literature lacked clarity and produced to a range of different standards.  The Trust sought to develop a full brand, encompassing a defined style which could to be used across the Trust’s formal communication and marketing activity, patient information, and for use by staff.

GSD® developed a bespoke brand that represented the identity of Barnsley Hospital. GSD® provided support in the development of a brand strategy to help roll out the Barnsley Hospital identity. Materials delivered included a brand manual, stationary, facebook and twitter graphics, web graphics, Posters, banners and newsletters.

A strong brand identity that raised the Trust’s profile as intended and generated new awareness of the high quality care it undertakes in different medical areas.

“Branding in the public sector requires care, sensitivity and creativity. GSD® has delivered a brand manual with various tools and materials that echoes all these qualities. Strategic thinking and attention to detail were delivered throughout.”

Emma Parkes - Associate Director of Communications & Engagement


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Branding, advertising and promotional material

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Advertising and Promotional Material, Cross media campaign

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