International Brilliance Awards 2026 – Triple Winner
Three awards. One night. A story thirty years in the making. Entrepreneur of the Year. UK Business of the Year (Silver). Best New Product Gold. Three awards that say everything about what GSD® is, what it does and where it's going
Three awards. One night. A studio like no other.
At the 2026 International Brilliance Awards, held at the Sheraton Grand London Park Lane, Graham Shapiro Design was recognised three times in a single evening. Entrepreneur of the Year for its founder Professor Graham Shapiro. Silver for UK Business of the Year. and Gold for Best New Product for Reggie® Fire Drill.
GSD® is not a typical design studio. It never has been. For over thirty years, it has combined creative excellence with entrepreneurial thinking, building brands, designing digital experiences and inventing world-first products for some of the most respected organisations on the planet. The kind of business that doesn’t just respond to briefs, but identifies problems others have ignored and solves them with elegance, precision, and purpose.
That ethos is exactly what the judges recognised. The Entrepreneur of the Year award reflects the leadership that has driven GSD® from the beginning, a founder who thinks like a designer, acts like a business builder, and never stops asking what comes next. The UK Business of the Year Silver reflects the strength, consistency, and ambition of the studio itself. And the Gold for Best New Product Launch reflects what happens when thirty years of design thinking meets a genuinely urgent problem that needed solving.
Judged by an international panel of senior leaders from some of the world’s most respected organisations, these awards recognise clear strategy, consistent performance, and genuine impact.
For GSD®, brilliance has always meant one thing: work that makes a real difference.