Case study
A Refined Editorial Vision for Princess Yachts
The Challenge
GSD® were invited by Princess Yachts to redesign My Princess, their annual magazine.
The challenge was to elevate the publication beyond a traditional brand piece—creating something that reflected the craftsmanship, heritage, and aspirational lifestyle associated with the brand, while also engaging a discerning, design-conscious audience.
The Solution
Develop a refined, luxury-led editorial design that balances strong visual storytelling with engaging written content
Structure each feature with a clear hierarchy, improving flow, readability, and overall pacing
Collaborate closely with Princess Yachts to shape content direction and ensure brand alignment throughout
Craft a cohesive design system that elevates the publication to feel like a premium lifestyle magazine rather than a traditional brand piece
The Result
The redesigned magazine strengthened brand perception and increased reader engagement, successfully positioning My Princess as a premium lifestyle title.
Distributed to clients and showcased at national and international events, the publication became a valuable marketing tool – supporting brand visibility, generating positive feedback, and contributing to broader commercial opportunities.
"After hearing great things about GSD® and their design concepts and attention to detail, we were not disappointed with the quality of our My Princess magazine, issued to our customers and prospects in the UK and worldwide. From initial concepts through to the final piece, working with GSD® was stress-free and great fun - the new My Princess magazine looks creative and feels professional with great customer feedback already received."
Jennie Reay
Marketing Executive | Princess Yahcts
Contact
hello@gsd.net
Phone
+44 (0) 1625 839566
Address
The Colony HQ
Altrincham Road
Wilmslow, Cheshire
SK9 4LY
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