Client: University of Worcester
Sector: Education
Project: New City Campus Campaign
The challenge
The University of Worcester was granted University status in September 2005 – since expanding quickly and acquiring many new sites across the city. Its long-term strategy includes building joint community and University facilities, and a third campus. GSD® won a pitch against many agencies to produce all advertising, print and promotional material by creating concepts and a campaign for the opening of the new city campus.
The solution
• A campaign which successfully communicated the brand’s look and tone-of-voice both visually and through creative copywriting.
• A creative approach to executing original artwork.
The result
• An eye-catching campaign that attracted high levels of interest amongst both potential students and the Worcester city community.
• A framework contract to design for the University of Worcester over the next few years.
The applause
“A multiple pitch is a great opportunity to ‘see what’s out there’ in terms of design suppliers. GSD® got themselves noticed thanks to their great creative work and energy. The results have certainly lived up to our high expectations”
Jane Britton – Head of Media Communications
