Stoke City Football Club Advertising & Print
Client: Stoke City FC
Sector: English Premiership Football Club
Description: Advertising, print
The challenge
Stoke City FC are a top flight Barclays Premier League team that are growing from strength to strength. GSD®
won a 7 pitch tender to produce collateral to widen the club’s reputation and also maximise revenue streams
worldwide.
The solution
GSD® created the strong and lively ‘Are you ready?’ campaign consisting of:
• Billboards
• Adverts
• Fixture cards
• Hospitality literature
The result
GSD’s engaging design and advertising-with-a-difference helped support sales growth of up 18%. Feedback from
supporters and associates of the club alike has been extremely positive.
The applause
“7 agencies pitched for our advertising campaign – GSD® had the edge we needed.”
Della Birchall – Marketing Manager
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