Sodexo Interloopmailer®
Client: Sodexo
Sector: Service Solutions
Project: Consumer trends interloopmailer®
The challenge
Sodexo is one of the world’s largest food services and facilities management companies, with 380,000 employees representing 130 nationalities located at 34,000 sites in 80 countries. GSD® was asked to produce a mailer to help Sodexo measure consumer trends in its European market.
The solution
An interloopmailer® which invited the target audience to:
- Learn about 14 contemporary consumer types – each vividly brought to life through powerful images and tight, engaging copy
- Engage with the consumer trends concept – placing themselves in one of the 14 options
The result
- A high response to Sodexo’s interloopmailer® campaign
- The company captured high volumes of high value data to feedback into its consumer profiling strategy
The applause
“Just to let you know that we have received the interloopmailers® and they look wonderful! Thank you again for your time, patience and creativity. It was a pleasure working with GSD®”
Sumner Hargrove – Marketing Manager
Back
