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  • Graham Shapiro is running The London Marathon!

    GSD Managing Director, Graham Shapiro, is running The London Marathon 2012, to raise money for The Mental Health Foundation. www.mentalhealth.org.uk “26 miles..over 4 hours of running..don’t know how I’m going to do it.. but I will. Unfortunately a close member … Read More

  • GSD® Employee of the month for January 2012

    GSD Manager, Mike Crockford has won employee of the month for January. All members of the GSD team played their part in a productive 4 weeks, but Mike steered and managed his team through some demanding projects. Well done Mike!

  • Great start to 2012!

    The GSD® interloopmailer® invention has won a Global Business Excellence Award 2012 for Outstanding New Product. www.gbeawards.com Commenting on the award for Outstanding New Product to Graham Shapiro Design for the interloopmailer®, judge Charles Clarke said:  “Graham Shapiro has made … Read More

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Mitch interloopmailer®

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Client: Paul Mitchell
Sector: Hairdressing and Fashion
Description: Mitch interloopmailer®

The challenge
Paul Mitchell® currently produces over 100 products—from award-winning styling and care products to cutting-edge heat styling tools and professional hair color—and is available in over 80 countries worldwide. MITCH is Paul Mitchell®’s answer for guys’ quest for looking their best. With this exciting new line, you can introduce clients to a fresh, fail-proof collection of products for any situation that work for a variety of hair types and styles. GSD® were asked to produce a direct mail piece to market this new brand.

The solution
•    A distinctive interloopmailer® – striking yellow with black typography and powerful modern product photographic imagery
•    Several ‘man up’ key messages to promote this new exciting brand

The result

• Good initial response to the Mitch interloopmailer® campaign

The applause
“Just received our printed MITCH interloopmailer® and it looks fab! It’s a great product, a designers dream, so would love to produce another (if i get my own way again) in the future. Thanks for the patience with supplying the artwork! we got there in the end! Having great feedback in the office, including the MD, people can’t stop playing with them. Cheers guys.”
Jennifer, Salon Success – Paul Mitchell

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