Client: Mornflake
Sector: Food production and sales
Project: Branding, advertising and promotional material
The challenge
Based in Crewe where it was founded in 1675, Mornflake is a family-owned producer of oat and oat-based breakfast cereals that exports its products worldwide. GSD® were asked to devise an autumn advertising campaign for a range of products.
The solution
GSD® designed eye-catching ads that:
• Included Mornflake’s superfast oats, jumbo oats and organic oats ranges.
• Emphasised product quality and heritage in a ‘warm and wholesome’ brand context.
The result
• Raised local, regional and national profile for the Mornflakes range.
• Ads played a pivotal role in increasing Mornflakes’ sales in the pre-winter period.
The applause
“Thanks GSD – a winning campaign. We’re delighted to work with a fellow local supplier who so effectively combines experience, service and creativity.”
Richard Jones – Marketing Manager
