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  • Reggie® interloopmailer®

Grant’s Whisky Interloopmailer®




Client: Grant’s Whisky
Sector: Drinks industry
Description: Monaco conference interloopmailer®

The challenge
Grant’s is Scotland’s oldest family-run blended scotch whisky. The GSD® team was asked to produce an exciting promotional piece to distribute at a Monaco conference to promote the launch of an ultra premium 25 year-old whisky.

The solution
An interloopmailer® that:

  • Builds on Grant’s ‘True Tales’ campaign – ‘Everyone has a story to tell’
  • Invites the target audience to visit a website and contribute personal stories – leveraging the social networking effect and underpinning the conviviality of a shared whisky with friends

The result

  • High volume of contributions to Grant’s ‘True Tales’ website
  • A powerful new influence upping the volume and reach of Grant’s brand conversation

The applause
“The pitch in Monaco went well. We were very happy with the interloopmailer®”
Sydney Horton – The Brand Engagement Agency



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