Client: LFC E.L.I.T.E.S
Sector: Sports, Education and Entertainment
Description: Sports Branding & Identity

The challenge
Liverpool FC teamed up with London School of Business & Finance to form E.L.I.T.E.S (Education and Learning Initiative Training Entrepreneurs in Sport), an institution delivering training and education which uses the synergies between sport and business. They contacted GSD as they wanted branding with impact to attract aspiring business leaders and football fans alike to attend this unique course. www.lfcelites.com

The solution
Bold graphics showing clear links between LFC and the London School of Business and Finance, with aspirational images of team work and iconic leadership. The branding and identity was applied cross media, including printed advertising materials, a website and web banners.

The result
A bold branding and advertising campaign for a collaboration between one of the most iconic footballing brands and one of the most respected educational establishments in Britain. It’s now being used to attract business leaders the world over to take part in the course and improve their business leadership skills to a world class level.

The applause
“Graham has been pro-actively supportive of the new LFC E.L.I.T.E.S initiative and his team of expert designers have produced a series of creative and high quality promotional literature for us. Nothing is ever too much for Graham and his enthusiasm for his work is infectious. The quality of GSD’s work is second to none and I take pleasure in highly recommending both Graham and GSD.”
Jon Wells, Communications Manager at LFC E.L.I.T.E.S

Mobile App Solution: In line with today’s trend of last minute ticket buying, GSD proposed a mobile ticketing app to Stockton Arts Centre that would give customers quick easy access to event booking on the move. The app would bring flexibility to customers who didn’t have time to visit a box office or access to a computer, whilst giving ARC a unique selling point to help maximise their success when working alongside third party clients.

Client: Stockton Arts Centre
Sector: Box office booking
Description: iPhone and Android mobile ticketing app

The challenge
Stockton Arts Centre hosts a variety of entertainment events ranging from comedy, drama, music and dance. Their customers previously relied on a ‘six days a week’ personal box office service and a 24 hour online ticketing, however Stockton Arts Centre recognised that these traditional ticketing services did not meet the demand of their mobile orientated consumer and so set GSD® the challenge of bringing their ticket booking process up to date.

The solution
GSD® proposed a mobile ticketing app that would give customers quick easy access to event booking on the move. The app would bring flexibility to customers who didn’t have time to visit a box office or access to a computer, whilst giving ARC a unique selling point when working alongside third party clients.

The result
With an intuitive user interface and live event feed, GSD® created an iPhone and Android mobile application under the ARC brand. Users are able to search for events by preference of either date or genre, select their desired ticket type and seating location and then proceed through the booking process, securely.

GSD® Office Manager, Nicki Hough, has won employee of the month for April. Nicki over the last 4 weeks has settled into her new role and has been part of some successful new GSD tenders.

Commenting on Graham Shapiro Design Ltd, the winner in the Outstanding Educational Service category, the chairman of the judges said: “Gone are the days when children would sit quietly in class while the teacher reads out the register and ticks each name off. Now thanks to Reggie®, the registration ritual is electronic, flexible and can take place anytime, anywhere. It is a great tool for outdoor activities and especially useful for fire evacuations when it is important to keep track of everyone. Reggie® deserves top marks for being a really useful practical tool and has a great future.”
www.gbeawards.com

Client: Wrights
Sector: Food manufacturing
Description: Exhibition stand

The challenge
GSD® was asked to develop exhibition graphics for Wrights – a leading manufacturer of baked goods, confectionery and ready meals, with 87 years of heritage. This family-owned company also has 11 retail outlets, a fresh wholesale delivery service and a frozen food operation delivering both ready-baked and un-baked products. Wrights produces more than 5 million items a week and exports to over 26 countries.

The solution
An eye-catching stand for the The Food & Drink Expo 2012 that included a product shop and meeting room.
By using high quality graphics and incorporating a bright, welcoming look and feel, GSD® designers created a striking, as well as comfortable environment where Wrights staff and customers could meet and do business.

The result
Wrights exhibition team welcomed thousands of visitors to the stand over the duration of the 3 day show – creating a buzz around the Wrights brand and stronger awareness within the industry.

The applause
“Exhibition solutions have to be both practical and original – also making the most of the budget. GSD® rose to the challenge of designing our ‘home’ for The Food & Drink Expo 2012 – creating an ideal base from which we could showcase our products.”
Martin Watson, Managing Director

Client: NHS
Sector: Health
Description: Cross media campaign

The challenge
Stockport NHS Trust is based in Greater Manchester, its main Stepping Hill hospital treating over 500,000 patients each year. It also runs community health services across 24 sites in Stockport and at 17 locations in Tameside and Glossop. The Trust required an agency to coordinate its marketing – to improve its image amongst staff, the general public, patients and other stakeholders.

The solution
GSD® created an eye-catching campaign focusing on real staff – featuring a friendly tone of voice and fresh look and feel. The campaign included posters, ads and large scale wall graphics to communicate a positive message throughout the hospital and wider community.

The result
A multi-faceted campaign that addressed diverse audiences, raising the Trust’s profile as intended and generating new awareness of the work it undertakes in different medical areas.

The applause
“Marketing in the public sector demands exceptional sensitivity and creativity – qualities that GSD® has in abundance. Thank you again for your solid strategic thinking and dynamic design input at all stages of the project.”
David Bourque, Marketing Manager