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City College Coventry Advertising, print




Client: City College Coventry
Sector: Education
Description: Advertising, print

The challenge
City College Coventry is the largest FE college in Coventry and offers a comprehensive range of courses for all
ages from 14 years and upwards. GSD® was invited to develop a course guide for 16-18 year olds, as well as a
new summer advertising campaign marking the College’s move to a new state of the art building.

The solution
GSD® created a themed brand in film poster style using the powerful ‘On the move’ strapline with a background
of old college to new. This was used in a variety of contexts including
billboards, leaflets and adverts.

The result
Our City College client was delighted with the campaign which quickly generated a higher than expected level
of enquiries. Course enrolment was up by 5% on previous year.

The applause
“Designing for education demands a sensitive understanding of the organisation and its target audiences – GSD brought
a breath of fresh air to the task.”
Gerard Kelly – Marketing Officer



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