Client: City College Coventry
Description: Advertising, print
City College Coventry is the largest FE college in Coventry and offers a comprehensive range of courses for all
ages from 14 years and upwards. GSDĀ® was invited to develop a course guide for 16-18 year olds, as well as a
new summer advertising campaign marking the Collegeās move to a new state of the art building.
GSDĀ® created a themed brand in film poster style using the powerful āOn the moveā strapline with a background
of old college to new. This was used in a variety of contexts including
billboards, leaflets and adverts.
Our City College client was delighted with the campaign which quickly generated a higher than expected level
of enquiries. Course enrolment was up by 5% on previous year.
“Designing for education demands a sensitive understanding of the organisation and its target audiences ā GSD brought
a breath of fresh air to the task.”
Gerard Kelly – Marketing Officer