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Rybrook

Automotive

The Rybrook Group project had two distinct challenges; the first was to design a consistent theme for 13 linked yet individual websites that combined the Rybrook brand with leading automotive brands, including Bentley, BMW, Jaguar, Lamborghini, Land Rover, McLaren, Mini, Porsche, Volvo and Rolls-Royce. The second challenge was to re-platform the sites on an open source CMS that in turn would allow for improved flexibility and management of the sites.

GSD® designed a photography led theme that incorporated consistent design elements that interchange between sites allowing for a flexible design that could be translated between manufacturer brands. GSD® then developed the theme onto a content managed WordPress multi-site website complete with Autotrader API integration and CAP data integration.

Development was completed over a 6 month project timeline and involved regular review and progress meetings alongside stringent user acceptance testing which in turn ensured the end result was a progress, user friendly digital platform met with great applause from both end users and Rybrook staff.

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“It has been our pleasure to work with GSD® for a number of years. We have worked with them on web projects, design and print and app development. GSD® immerse themselves in the brief given, whatever the challenge, and consistently surpass your expectations, delivering a project better than imagined and offering additional solutions we had not considered to improve the end result. They offer excellent service during and after completion and it’s a refreshing change to be able to speak with the team actually working on the technical development direct. We would not hesitate in recommending GSD®’s services.”

Sophie Heptonstall - Group Marketing Manager

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