Rybrook Holdings are one of the largest privately owned new and used dealer groups in the UK, representing specialist and luxury brands.
As a leading dealer group that prides itself on customer service they required a new sub-brand to demonstrate their commitment to the VIP portion of their customer base. For this GSD® developed Rybrook Silk a new dynamic identity that encompasses their offering with luxury brands Lamborghini, McLaren, Rolls-Royce, Bentley and Specialist Cars.
The first stage of development was to create a brand identity, which went on to be used across a variety of media including stationery and merchandise. Following the development of the brand identity an exclusive web portal was then developed, which allowed Rybrook to communicate with its Silk VIP members about exclusive events, promotions, showroom and vehicle launches.
On the back is its success, GSD® have been honoured to attend Rybrook Silk events across the country and see first-hand the devotion of not only Rybrook to its customers but the trust and loyalty their customer have in them.download case study